Brian Chesky, Co-founder & CEO of Airbnb – Hand crafted on Masters of Scale
The point of the the process is that maybe nine, 10, 11 are not feasible. But if you go through the crazy exercise of keep going, there’s some sweet spot between “they showed up and they opened the door” and “I went to space.” That’s the sweet spot. You have to almost design the extreme to come backwards. Suddenly, doesn’t knowing my preferences and having a surfboard in the house seem not crazy but reasonable? It’s actually kind of crazy logistically, but this is the kind of stuff that creates great experience.
Source: Brian Chesky on Masters of Scale with Reid Hoffman
Brian Chesky on Masters of Scale
In order to scale, you have to do things that don’t scale. Learn how Airbnb’s Brian Chesky makes each experience an 11-star success.